We live surrounded by advertisements, and we adapted to simply ignore it. In the online space, this phenomenon is called banner blindness – visitors to web pages instinctively ignore anything that resembles advertising and focuses on the content. The same applies to other types of advertising: passers-by learned to subliminally recognize and disregard advertising posters, television viewers switch the channel during the advertising breaks, and when trying to sell the product by phone, the conversation is cancelled even without hearing the proposal.
On the other hand, not all advertising is bad, especially if it is appealing, unobtrusive. A fair and honest advertising helps to discover new goods and services, and stimulates the country’s economy. As a result, advertisers are forced to look for innovative ways to attract potential customers: interactive stands, radio-controlled dirigibles, or partisan marketing tricks.
The “Hollow” holograph is exactly such an innovative tool for advertising. The device is capable of displaying various three-dimensional animated objects as if they were moving in the air, which is an untapped way to attract the attention of travellers in various exhibitions, supermarkets, buses, train stations, airports or other mass gathering locations.
Estimated business model – direct sales and rental of equipment. We also offer the users of the holograph the option to create 3D animated content for individual needs. Other holographs are available on the market, but we differ from the rivals because of the unique design and technology that hides the principle of the device and thus creates a more realistic illusion.
Hollow won the first place in anniversary engineering competition “Anniversary Hacker Games: Vilnius” in the category of hardware. Now, a smaller and, at the same time, less expensive version of the holograph, is being developed for individual usage at home. This model will act as a smart assistant and will constantly display relevant information (e.g., agenda or news).
The holographer “Hollow“, created by the “Level” team, is constantly looking for gifted sellers, marketers and designers.
Duration:
2018 - 2018
