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Advertising Mirror

Technorama 2018

Just imagine the thousands of mirrors in supermarkets, hundreds of thousands of elevator mirrors, millions of mirrors in beauty salons … People spend a lot of time looking at mirrors when combing their hair or washing their hands. As a result, mirrors are an effective and untapped business opportunity to advertise your products. We have built an advertising mirror that can replace the usual ones. And the vision of advertising mirrors will become a reality!

An advertising mirror is a smart mirror, developed by the “AdBroker” team, is a completely new space for advertising in the market. Our goal is to create a network of advertising mirrors in Lithuania: to replace the conventional mirrors in toilets of supermarkets, elevators in business centres, bars, beauty salons. Shopping centres, sports clubs, restaurants, business centres are direct channels to the audience; however the access to potential buyers is relatively limited. Traditional media channels (TV, Internet, etc.) are flooded with promotional content, therefore, the concentration of the potential consumer decreases and the necessity for a minimum repetition of a message per person is growing, so that the message is not only heard but also remembered. We created an advertising platform that solves this problem and offers businesses the ability to let everyone know about their products in a way that the user can really see and hear.

AdBroker advertising mirror:

  • Has a high level of visibility, because advertisement is shown to users by taking advantage of the fact that they came to the mirror to look at themselves, wash their hands, comb their hair, put make-up on, etc.;
  • It is interactive. The mirror has a touch screen. In it, you can find weather forecasts and world news. Advertising, the interactive zone can be switched on / off at any time, and the sound can be adjusted;
  • It has a built-in motion sensor, which allows to measure the visibility of the advertisement – i.e. how many people saw it;
  • The advertisement is displayed only when the motion sensor detects that a person is nearby;
  • Has the opportunity to show the advertisement to the target audience based on its location (e.g., men’s / women’s toilets, business centres, bars, etc.).

 

We believe that the future is technologies. The managers of the biggest business centres and the most popular bars are already interested in us, therefore we have no doubt that the network of advertising mirrors will not only appear on the market as an alternative to traditional advertising channels but will also bring the latest technologies into the Lithuanian advertising market.

 

Duration:
2018 - 2018